Not too long ago, the design realm was introduced to gradient. By blending two different colors beautifully yet subtly into one another, designers used gradient in almost every other artwork to add more depth. As soon as the gradient began to claim most of the spotlight, we got introduced to Duotones and slowly this colorful trend began to take over the graphic designing realm by the storm.

Duotones, just as the name suggests, are referred two different tones of colors that are used together in a single artwork. Although duotones have been around for quite a long time, they have gained a special importance in the artworks of today. There’s just something about the different tones, tastefully placed across the entire artwork that just grabs attention and adds volumes of creativity to projects.

Artworks made with two different, contrasting color tones are called duotones. The word duotone is made with two words, where duo means double and tone means colors. Duotones have been with us for a long time, it’s just we never really paid any heed to them. The initial most common application of duotone that we saw goes back to the early 00’s, when Sepia – everybody’s favorite photo filter began to gain hype. The Sepia filter had multiple brown shades and it was quite popular back in the days. The warmth, highlights, and contrasts were perfect to give a vintage feel to photos and artwork.

Colorized printing goes a little too heavy on the pockets. Imagine, going for the typical RGB and CMYK color range in the printing and putting a dent on your pocket while you could simply opt for Duotones. Printings done in duotones are remarkable money savers. Also, this kind of color scheme goes really well in eye-catching posters, where designers like to go with outlandish and patterned effects.

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Duotones are enabling artists today to create masterpieces with maximized aesthetical boldness by putting in minimum effort. Many top brands have gone down the ‘Duotone route,’ to create visually compelling artworks for their digital marketing campaigns. Since we’re at it, here are some of the renowned brands that have used Duotones:

-Dropbox

-Spotify

-Stripe

-The New York Times

-MailChimp and more

Duotones provide a great deal of versatility to designers who want to create something upbeat and contemporary at the same time. Applying duotones in an artwork is the best way to add oomph to any kind of artwork. The possibility of adding, subtracting and multiplying two different colors is just endless. Duotones add an unspoken language to an image that might not be loudly heard, but it is best understood with the colors used.

Regardless of what your brand is about, you can use duotones to add a fresh breath of creativity to it. By using duotones designers can create easily comprehensive designs that viewers can take less time to decipher and more time to appreciate.